Zoutons.com is a relatively new entrant into the Online Coupon space. What Zoutons.com and other similar websites offer are deals/coupons to online retail websites that helps the user save a significant amount on their purchases. While coupon sites are not new and there are quite a few of them clamoring for consumer’s attention, not all make an impact and gain top of mind recall. Zoutons has been successful in doing so in the short time it has been operational primarily because it delivers on what it is supposed to do – Save money for consumers.
In my opinion, 3 things work in favor of Zoutons being a great coupon website:
- The number of brands/stores in its portfolio
- The layout and the navigation of the website and
- Keeping up with the marketplace.
For any coupon site to succeed, it should possess the core element – large number of brands/stores affiliated to it. Doesn’t matter if there are 100 coupons from 5 sites, providing 10 coupons from 50 stores is always going to be a winner. Zoutons scores on that aspect hands down. Take a look at the snapshots below-
The sheer number of product categories and brands it covers is commendable. It is highly unlikely that a consumer would want a product that isn’t covered by the categories mentioned above (honestly though, I would love to see more Food related couponsJ).
The second aspect of layout and navigation is critical for a Coupon website as it can get real crazy with all deals flashing and trying to grab the user’s attention. More often than not the websites end up giving epilepsy to the user with flashy banners and moving images!!! Zoutons has none of that and the website is clean and well-spaced. By creating separate sections for Popular coupons, New Coupons and Popular stores, Zoutons ensures users can get their coupons with very few clicks. And the best part – No annoying pop-ups.
With the online shopping space ever expanding and the rate at which new sites are coming up offering variety of products, it is essential a coupon website keeps its portfolio updated else it will lose out to the other sites. Almost every new shopping portal comes up with national TV adverts and it is highly probable that a user will search for coupons for those sites. If a coupon website doesn’t have that in their offers, the user will shift, there is no loyalty aspect for coupon websites, the user will go where he/she can save most money. Zoutons does a great job in updating itself and is continuously updating itself.
Another critical aspect one needs to look at are the payment options. Not every user has a Credit Card or a bank account in the most prominent banks. Zoutons has managed to cater to most of the user’s needs in this short time by adding a wide range of banks to its payment system.
Overall, Zoutons.com scores high on ease of navigation and product offerings. Definitely a site for you to bookmark and keep visiting every time you want to purchase something online.